A year ago we analyzed 1 million Google search results. And we discovered that links impacted rankings greater than every other factor: Number of referring domains. In fact, Google has recently come out and claimed that backlinks are one of their top 3 ranking signals. So it’s clear that links still form the foundation of Google’s algorithm. Now you ask ,:
Why are links still very important?
To understand that, you’ll need to hop inside your Delorean and get back to the pre-Google times of the internet. During the day, search engines like Yahoo! and Alta Vista (remember them?) were the dominant players. Plus they ranked their search engine rankings 100% based on the content on a webpage.
Their now-famous PageRank Algorithm changed the video game. As opposed to simply analyzing the content of the page, Google checked out the number of people connected to that page. And they were right. Nearly two decades later, links are STILL the best way to determine the quality of a webpage. That’s why backlinks remain Google’s go-to ranking signal.
That said, due to updates like Google Penguin, Google now concentrates on link quality (not just link quantity). You might be wondering: Exactly what is a high-quality link, exactly? And how do you build them? That’s what I’m going to cover in the remainder of the following information.
Link building in 2018 is the process of earning links on other websites. Earned natural links directly enhance the trustworthiness of an internet site and where it ranks in Google, as well as other search engines like google. Self-made links are risky and come along with them the chance of penalisation from the Google webspam team.
Link building is a very risky strategy in 2018, and something which i would avoid till you have (at the very least) first addressed the inevitable quality issues on your website. Should your business or website content articles are not rvkzci organic links or social shares you might have a big problem on the hands, and unnatural links will never help you in the long run.
It is essential to understand that in 2018, Google “discards” and “discounts” lots of links for your site, specially the low-quality links it identifies, and it also needs a lot longer to find out the effects of some types of link building services. Links still matter generally in most situations but Google is looking to demote sites who have no E-A-T (Expertise, Authoritativeness, Trustworthiness) and a huge part of E-A-T is to get mentions and links on authoritative sites.
Google still rewards high-quality links, actively aims to disregard lower-quality links and definately will still penalise real-time spamming activity using manual actions. Before I ‘built links’ to some site I would personally look at the site for quality issues first and improve website content. It’s easier, cheaper and an investment in a pro-active activity that Google isn’t actively devaluing.
You can use tools like SEMRush (specifically the SEMRush Audit Tool), SiteBulb Crawler, DeepCrawl, Screaming Frog or SEO Powersuite Website Auditor to examine for common SEO challenges. Should you be not technically minded, we could optimise your site included in our fixed price SEO service or ad-hoc SEO audit service.